Technology Services World

The website redesign for the Technology Services World website was completed while I was an employee at TSIA. Under supervision of the VP of Marketing and Director of Creative Services I created this design to fit new responsive standards. The redesign also allowed for promotions, such as registration discounts, at the footer of every page. The old site also did not have a way to subscribe to conference email communications. I placed a simple email collection form at the bottom of the page allowing for subscriptions to increase by over 80%.

This was also an opportunity to redesign the conference logo. I created a TSW logo bug that could stand on its own with the city and year on the side. This was an important element to develop because the conference occurs twice a year. In the fall the conference is held in Las Vegas and in spring, San Diego.